Nike published a new video ad that aims to inspire every athlete, wherein they refer “anyone who has a body”, to come back stronger amid the pandemic.
The giant sports brand delivered their message through a visually-pleasing split screen of their past sports action clips stitched together in every frame of 90-seconds presentation.
The said Nike ad features along everyday athletes with known stars in sports like Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappé.
Below is the full caption of the video:
“We’re never alone
and that is our strength.
Because when we’re doubted, we’ll play as one.
When we’re held back, we’ll go farther and harder.If we’re not taken seriously, we’ll prove that wrong.
And if we don’t fit the sport, we’ll change the sport.
We know things won’t always go our way.
And the world’s sporting events are postponed or canceled.
But whatever it is, we’ll find a way.
And when things aren’t fair, we’ll come together for change.
We have a responsibility to make this world a better place. And no matter how bad it gets,
we will always come back stronger. Because nothing can stop what we can do together.”
This “You Can’t Stop Us” Nike ad had already gathered more than 5.5 million views on YouTube. Nike tapped W+K PORTLAND for this project, according to Muse by Clio site.
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